Google and the Digital Music Group, a distributor of independent music and classic TV and films, have signed an agreement that will see Digital Music’s content distributed on YouTube.
Digital Music Group will receive an undisclosed portion of revenue from ads that YouTube shows on the Web pages featuring their video and music programming, where as Google has agreed to implement filtering technology to identify songs for which Digital Music controls the rights that are being used without authorization in videos on the site.
The Wall Street Journal reported (registration required) Tuhin Roy, chief strategy officer for Digital Music Group saying that “This is the step that needs to happen for YouTube to start monetizing its audience”.
The programming from Digital Music Group, which includes episodes of “I Spy” and “Gumby“, will be free to users when it becomes available on YouTube in the coming weeks.
Tags: YouTube, Google, Digital Music Group
Originally posted on February 12, 2007 @ 1:37 am
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