A very revealing fact was revealed by a recent study conducted by the Internet & American Life Project of the Pew Research Center. According to the research, about 52 percent of mobile phone users in the United States actually use their phones as supplemental activity while watching shows on TV.
The new study, entitled The Rise of The Connected Viewer, showed that 38 percent of mobile phone users use their mobile phones when there’s a commercial break, about 22 percent try to find information to corroborate a fact or news they heard while watching TV, while six percent go and vote for reality shows.
More interestingly, of the 57 percent of people who have used their mobile phones to surf the net, emailed people on their phones or downloaded apps to it, about 35 percent actually find and read the comments people have been posting online, 20 percent post their own comments, and 19 percent would text their friends. The study also showed that 29 percent of all mobile phone users would text their friends who are also watching the same show or program.
Another interesting data is that mobile phone users who are in the $50,000 household income bracket are more likely to use their mobile phones while watching TV compared to people who are in the lower household income bracket. Additionally, people who have had some college background are more likely to use their mobile phones compared to those who did not finish their high school education.
Originally posted on July 20, 2012 @ 6:25 am