Helium has partnered with the Massachusetts-based Eagle-Tribune newspaper to provide hyper-local content and promote civil discourse for its readership. The Eagle-Tribune which is a subsidiary of Community Newspaper Holdings, Inc. (CNHI), is the second newspaper to take advantage of Heliumâ€™s recently launched Media Solutions offering. More partners are expected to be announced soon.
Utilizing Heliumâ€™s freelance Marketplace, The Eagle-Tribune will be able to identify a stable of community stringers, who are compensated for contributing articles on a variety of topics ranging from wedding planning tips to great day trips with your kids, to seasonal gardening advice and concert reviews.
By engaging their audience in this way, The Eagle-Tribune aims to give â€œa greater voice to the peopleâ€ that live in the paperâ€™s market and can provide information that complements the paperâ€™s editorial staff, said Getler.
The Eagle Tribune will also leverage Heliumâ€™s community engagement feature to facilitate reader comments around a new debate topic each week. The feature encourages readers to submit short articles in favor or against the topic at hand.
Originally posted on December 18, 2008 @ 12:01 pm