It started as a lark four years ago. French rap radio station Skyrock, operated by Paris-based media group Orbus, launched a free blogging service to give listeners a way to talk back and get to know each other. The response was beyond management’s wildest expectations: Skyblog now attracts a remarkable 2.85 billion page views a month, putting it fourth among all Web sites in France and No. 1 in the coveted 15- to 24-year-old age range, according to researcher comScore.
What’s interesting to me is people need to take an approach that puts local social networking at focus instead of looking in the mirror at the behemoth all the time.
Originally posted on December 3, 2006 @ 4:53 pm