Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.
Edgewell, Ford on preserving an innovative streak in times of constraint
Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.
Announcing BlogWorld, A New Media Tradeshow
The first and only tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media. If you are currently blogging, vlogging, podcasting, producing some other form of new media content, thinking about joining the exciting industry of new media or just want to know what this whole blogging phenomena is all about then you need to be at BlogWorld.
The inaugural event will take place in Las Vegas November 8th and 9th at the Las Vegas Convention Center with an exclusive corporate only conference November 7th.
According to show producer, Libby Durfee, the event will provide a platform for businesses to connect with established corporate and mainstream bloggers, vloggers (video bloggers), podcasters, Internet radio broadcasters, and other new media outlets seeking the latest technologies. She said it is the only tradeshow, exhibition and conference designed to support the dynamic industry and business of blogging.
The event will also feature a comprehensive seminar program, led by experts in each field, appealing to specific blogging needs, such as increasing readership, monetizing a blog, and the influence of blogs in politics. One of the conference tracks will address the needs of businesses that are already active in the blogosphere or are interested in taking advantage of the tremendous opportunities blogging offers as this form of communication gains recognition as an increasingly significant factor in the coming years.
For More Information About BlogWorld check out their website.
editor’s note: I will definetly be in attendance.
Originally posted on December 1, 2006 @ 10:16 am
Bloggers Call for Boycott of Technorati
Some in the blogosphere are calling for the boycott of technorati after Edelman and Technorati have tied such a close relationship. Edelman is the PR company that has done work in specifically in the blogosphere with Walmart and has been engrained in a scandle about transparency.
Yet Technorati has never come out and said why they tied the knot so closely and what that means for bloggers. Does Technorati pass the data on to corporate interests.
Which I’m sure is a possibility. You be the judge.
Originally posted on November 30, 2006 @ 10:16 am
How To Make Your Blog Look Cool
Ben over at Bleikamp.com weighs in on How to Make Your Blog Look Cool. He touches on an issue that is often overlooked. Typography. Which happens to be one of my favorite areas of study on the web lately.
1. Typography for the common man
2. Stop scaring readers away with a lot of text
3. Stray from the traditional blog layout
4. Color is great…if you know what you’re doing.
You definetly want to read the rest of this article.
Originally posted on November 30, 2006 @ 11:36 am