According to TechCrunch PayPerPost has acquired some of the Performancing.com assets. First off I’m not certain this even will honestly salvage Performancing or PayPerPost. It’s like one sinkingl venture buying another sinking venture. The money had run out at Performancing I’m sure as the funding was probably limited to one of its founders and some money it was making from ad revenue.
Apparently the ad network, and the firefox plugin will not be sold. Ok those were the two most valuable assets IMO. So basically PayPerPost bought Performancing Metrics, which was a half decent tracking client for blogs, and it bought access to the 28,000 bloggers in the Performancing Community.
I’m not sure if this really benefits the Performancing Community any, in fact I think it signals a quick end to it. And I also think it sends a signal that the Performancing Ad Network is a bust. Something I saw pretty vividly from the start. Especially they were essentially trying to compete with Google as far as micromonetizing small publishers.
The only good thing I see in all of this is a potential spinoff of the Performancing for Firefox Plugin. I really disagree with Tony Hung in thinking this is huge news for either one of these sinking ships.
Originally posted on December 28, 2006 @ 12:49 am