If ever you’ve heard of Kickstarter, you don’t need an explanation to cover what the project entails. However, if the phrase is new to you, understanding exactly what it is will help you understand how it’s changing nonprofits.

Kickstarter is a funding platform. It’s designed to raise funds for creative projects. Through Kickstarter, nonprofits promote projects that are creative in some way and raise funding for them. The person behind a nonprofit’s project is solely responsible for it, from the creation to the finish.

The general public is given access to the project. It has a deadline and a goal. If individuals are interested in what the nonprofit is proposing to do with the project, they can pledge money to help the nonprofit reach its goal. [Read more…]