A study recently conducted by the Pew Research Center’s Internet and American Life Project shows that more than fifty percent of people who shopped during the 2011 holiday season used their mobile phones to do research on various products before committing to buy them.

The study involved 1,000 adults and according to the results, it was found out that a fourth of them took out their mobile phone while shopping inside a store in order to look up the price for the products they’re eyeing at online resellers.  [Read more…]

Originally posted on February 1, 2012 @ 7:40 pm