Traditional media companies such Forbes, CBS, Conde Nast, and Viacom are aggressively selling their own ads in an effort to remain relevant to advertisers in this digital era, according to a news report.
This spells additional trouble to Internet giants including Google, Yahoo!, Microsoft, and AOL. But will this initiative survive against these top competitors?
These Internet companies have the leverage in terms of sheer force, acquisition power, and know-how. In addition, a small or limited network cannot increase its business unlike well-established Internet portals.
On the other hand, small ad networks have the inherent ability to provide individualized attention to advertisers. This is a potent gain for companies who want to cut through the clutter and protect their brands.
Originally posted on March 24, 2008 @ 10:45 am