PayPerPost is offering a $5 per post special according to a report at iMedia Connection.
Here’s the thing, it sounds like PayPerPost (PPP) is getting desperate by heavily discounting paid posting by dropping premium pricing. I know spin when I see it, and sampling offers are usually a sign that there’s a lack of advertisers, and hence a lack of liquidity in a business.
Ted Murphy’s spin:
This promotion provides an incredible opportunity for blog marketers to experiment with our system in order to determine what price and segmenting options provide the maximum return and fill rates in our marketplace
Decoded: we are running out of paid advertisers so we want to offer lower rates so potential advertisers can check the product out and hopefully become long term buyers.
Now I’m not even trying to get involved in the PPP/ ethics debate, I don’t use PPP although I did sign up for an account there when they launched so I could check them out. It’s not my thing, but having said that I’m not everyone so I don’t begrudge anyone running paid postings. But I can smell a fish from a mile off, and this one smells a little off color. Whether it’s the first sign of the end of PPP…it’s too early to say, but you don’t run these sort of offers when the advertisers are queuing at the door.
Originally posted on March 30, 2007 @ 1:13 am