Veoh Networks revealed its 2007 results that indicate increasing viewer demand for a broad variety of episodic, longer form, and on-demand online video entertainment.
• During the course of 2007, Veoh’s audience grew to 21.5 million unique monthly viewers from 2.5 million. This represents an average increase of 20% per month and a total year-over-year increase of 760%.
• Veoh viewers demonstrated high levels of engagement in 2007, consuming a total of more than 30 million hours of content in November. The average viewer now consumes more than 80 minutes per month, a rate that continued to grow throughout the year even when Veoh introduced advertising in Q4.
• Downloads of the VeohTV beta application, which enables high quality PC-to-TV viewing and provides remote control and DVR capabilities, grew rapidly since it launched in June 2007 and continue to rise. Over the past two months, first-time active VeohTV beta installations have averaged a rate of 900,000 per month.
• The average video view length on Veoh.com is now 6 minutes per video. In the VeohTV beta, the average video view length is 19 minutes per video.
• More than 40% of views on Veoh occurred during early evening and primetime TV hours rather than off-peak TV viewing hours.
Originally posted on December 20, 2007 @ 5:23 pm