Recent findings from VideoBloom’s Video-Enabled Web Index, or VIEW Index, report that 48% of NASDAQ 100 companies have online video on their web site; 52% do not offer any Web video. Many of the companies that do not have online video are in the pharmaceutical, semi-conductor and computer hardware industries, while the media, Internet, games and software industries feature Internet video prominently.
Among the 48 companies that have web video on their Web site, there is a variance in the number of clicks it takes to get from their home page to the online video (8 companies actually showcase video on their home page). Sixteen companies have Internet video one click away, ten companies take two clicks to find the online video and twenty-two require three clicks or more.
Originally posted on April 26, 2008 @ 6:08 pm