Vivendi Games Mobile, a division of Vivendi Games, revealed that the original episodic mobile game franchise, Surviving High School â€“ a story-driven simulation game set in a typical high school â€“ had a breakout year in 2007 with a remarkable 7.5 million episodes downloaded. The volume of game and episode downloads qualifies the Surviving High School franchise as the most successful original IP in mobile gaming history.
The Surviving High School mobile game was originally released in 2005 and its sequel, Surviving High School ’07, was released two years later, boosted by the distribution and marketing resources of Vivendi Games Mobile which acquired the game’s original developers, San Mateo-based Centerscore, in September 2006. The sequel built on the early critical and commercial success of the first title, building out the game’s episodic format and refining its story lines. 2007 also saw the game promoted via a range of Web 2.0 campaigns and viral marketing initiatives. The franchise has become
so popular that fans have created their own Surviving High School group on Facebook.
Originally posted on March 25, 2008 @ 10:33 pm