Yahoo! HotJobs announced the launch of R.E.A.L., a patent pending search ranking system that is based on Relevance, Engagement, Availability and Location. R.E.A.L. is part of an overall strategic initiative designed to make the recruiting process more efficient using Yahoo! technology and to provide recruiters with unique insights into job seeker behavior.
R.E.A.L. is an industry-first search algorithm that builds on an innovative set of principles derived from Yahoo!’s research in Web search technology. Leveraging Yahoo!’s behavioral targeting and search optimization strengths to rank job listings based on user engagement, R.E.A.L. has moved Yahoo! HotJobs’ job search rankings beyond the traditional category-based, date-sorted experience. With the launch of R.E.A.L., “applies†per job listing have increased by 25 percent, a key success metric for recruiters.
Originally posted on March 25, 2008 @ 8:49 am