AOL has acquired buy.at, an independent affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization.
buy.at is the fifth advertising acquisition AOL has made in the past 12 months. Last year, AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioral targeting firm; Third Screen Media, the leading mobile advertising network and software provider; and AdTech AG, the leading international online ad-serving company based in Frankfurt, Germany. In 2006, AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand, live and downloaded video content across the Web. AOL acquired Advertising.com, which operates the largest third-party display network, in 2004.
Originally posted on February 5, 2008 @ 4:57 am