Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
Michelob Ultra named sponsor of Team USA through 2028 Olympics
The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.
How generative AI could solve the cookie deprecation puzzle in 2024
Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.
H&M centers on sustainability for Roblox activation
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
Originally posted on January 5, 2023 @ 10:41 am
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