CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.
Originally posted on June 1, 2023 @ 12:41 pm
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CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.
Originally posted on June 1, 2023 @ 12:41 pm
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As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign.
Originally posted on May 31, 2023 @ 10:41 am
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A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies.
Originally posted on June 1, 2023 @ 8:40 am
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In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.
Originally posted on June 1, 2023 @ 10:40 am
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The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.
Originally posted on May 30, 2023 @ 11:41 am