Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.
Originally posted on November 22, 2022 @ 12:41 pm
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Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.
Originally posted on November 22, 2022 @ 12:41 pm
Community Connect Inc. (CCI) announced that presidential candidate Barack Obama has created a member profile on each of the company’s five sites in an effort to excite and engage potential voters. Since going live on October 5, 2007, the success of the campaign has become evident with Senator Obama’s profiles garnering over 200,000 friends. In one week, his profile on BlackPlanet.com garnered more friends than his MySpace and Facebook profiles.
Senator Obama’s campaign approached CCI’s niche social networking communities to facilitate compelling dialogues among passionate constituents. His presence across BlackPlanet.com, MiGente.com, AsianAve.com, GLEE.com and Faithbase.com allows his messages to disseminate and circulate among highly targeted niche groups, and in turn, gives those audiences a voice on the issues that concern them.
Senator Obama’s profile includes an active question and answer mechanic, regularly updated blogs, behind-the-scenes photos and new videos from the campaign trail. The profile is updated directly by his official campaigners, and represents a thoughtful, in depth look at his policies.
Originally posted on October 15, 2007 @ 2:23 pm
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How QR codes connect customers and enhance touch points along the non-linear journey.
By Leo Blanco
According to the latest survey of measurement group comScore, U.K. participation in social networking usage proved to be the highest in Europe, with 24.9 million out total 127.3 million unique visitors or 78 percent of the total U.K. online population.
Usage of social networking sites in the U.K. proved heavier than the European average in terms of hours spent, pages viewed, and the number of visits per month. The average visitor to social networking sites in the U.K. spent 5.8 hours per month on those sites in August and made 23.3 visits. This was a significantly heavier usage level than in France, which averaged 2 hours per month and 16.8 visits per visitor, or Germany, with 3.1 hours per month and 13.8 visits per visitor.
“This study reveals the importance of looking beyond averages if one is to clearly understand the characteristics of the key segments that make up the users of social networking sites. Averages provide a valuable summary of the behaviour of visitors to European social networking sites, but as the segmentation of this audience shows, there is a lot more that smart media planners need to know. As an example, about eighty percent of all online activity at Social Networking sites can be attributed to only 20 percent of visitors,” said Bob Ivins, EVP of International Markets at comScore.
Originally posted on October 10, 2007 @ 10:46 pm
By Oly Villegas
Disaboom, Inc., the first online community for people living with or directly affected by disabilities or functional limitations, announced the acquisition of Lovebyrd.com, an online dating and social networking service. Consideration for the deal consisted of part cash/part stock of Disaboom.
Lovebyrd.com provides a dating community and friendship network for single men and women living with disabilities around the world. Following the acquisition, Disaboom intends to re-brand Lovebyrd.com under the Disaboom umbrella and to immediately offer it as a free service within disaboom.com.
Originally posted on October 11, 2007 @ 10:20 pm