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New Media News Every Morning

Visa launches business network on Facebook

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Visa Inc. is joining the social network craze with the unveiling of its Visa Business Network, the first-ever application dedicated to connecting small businesses on Facebook.

As part of this unveiling, Visa will award a total of $2 million in Facebook advertising credit to help small business owners reach new customers and drive new growth.

The Visa Business Network combines Facebook Platform, and its ability to deliver innovative applications on Facebook, with the global leader in small business payment services, Visa. This inventive new site can help small business owners easily tap into a global network of peers and advisers from among the more than 80,000 small businesses already on Facebook. It will also provide small business owners with valuable business tools and help them efficiently identify and target thousands of prospective customers. This one-stop resource will empower small business owners to expand their customer base, manage their business better and exchange ideas with other businesses and trusted advisers.

Originally posted on June 27, 2008 @ 10:21 am

Bebo and Facebook application developers offered guaranteed CPM

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AOL’s advertising business Platform-A is offering Bebo and Facebook application developers a guaranteed CPM or U.S. traffic to their applications.

The offering is part of the WIDGNET publisher network launched earlier this year by Platform-A’s Advertising.com. WIDGNET is an offering that allows advertisers to add fresh inventory to their media mix by placing advertising within widgets and similar applications found in the WIDGNET network.

Through WIDGNET, Bebo and Facebook application developers will gain access to Platform-A’s vast base of brand and performance advertisers. The guaranteed CPM rates will apply to the first three impressions for each unique U.S. visitor who visits an approved developer’s application.

Originally posted on June 30, 2008 @ 4:12 pm

Hi5 acquires PixVerse

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hi5 Networks has acquired PixVerse, Inc., provider of rich, real-time interactions within social networks. Built on its breakthrough Flash-based, no-download virtual world platform, PixVerse developed the popular and highly interactive Pix Chat and Pix Wall applications, which run on hi5 and other social networking services through platform integration.

PixVerse is one of thousands of third-party software developers that have written applications to run on top of the hi5 Platform since its launch in April 2008. Ranging from enhanced friend interactions to games, applications on hi5 provide a popular way of extending the social networking experience and enhancing end user engagement.

Financial terms of the deal were not disclosed.

Originally posted on June 30, 2008 @ 4:51 pm

Kiwibox offers mobile version of website

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Kiwibox, the social networking destination and online magazine where teens produce, discover, and share content while connecting with friends, has launched a new WAP service designed to expand their online community to mobile users.

Kiwibox partnered with Quattro Wireless to mobilize the existing Kiwibox.com website. Using Quattro’s Juicing technology, the site content rapidly develops into a dynamic format suited to a mobile presence with the layout and intuitive navigation specifically adapted for all types of handsets. This creates sophisticated new opportunities for advertisers, including special banner creatives and channel sponsorships. In addition to Kiwibox, Quattro powers hundreds of other mobile sites for a variety of top tier media brands and content companies.

Originally posted on June 30, 2008 @ 6:50 am

Create Your Own Community on Mixx

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I don’t know about your blog, but I pull a nice chunk from Mixx – something I can’t say about Digg. I now the site is stirring things up again with their self-dubbed “Ning for social media.”

Users are now able to build their own Mixx community site using a personalized subdomain. These microsites feature the content and design that the creator fashions.

Just like any other social community, members may join the group and submit stories of interest directly to the group. Of course, they may still submit stories to all Mixx users too.

Network creators select tags that will automatically pull sories from the main Mixx stream, meaning your part of th eMixx universe won’t starve for content.

Rounded out with a message board and stats feature, there are even awards for top submitters.

If you want to Make Work Better, you can check out my Jobacle Mixx community.

Originally posted on June 25, 2008 @ 9:06 am