Discovery Communications, a leading nonfiction media company, has announced that it has agreed to acquire HowStuffWorks, the leading online source of high quality, unbiased, and easy-to-understand explanations of how the world actually works.
Acquiring HowStuffWorks further strengthens Discovery Communications’ global position as the number-one nonfiction media company dedicated to providing knowledge and satisfying curiosity across all platforms.
In addition to an editorial team that creates new content every day, HowStuffWorks leverages the exclusive digital rights to over 30,000 books, 800,000 images and more than 180,000 maps as it explains the world from brains to bats, from rocket engines to roller coasters, from hybrid cars to HDTV, and countless other topics.
“Contextually integrating engaging clips drawn from Discovery’s vast video library of more than 100,000 hours of programming with the family-friendly and evergreen collection of expertly written articles on HowStuffWorks will ultimately deliver an accurate ‘video wikipedia.’ Information-seeking consumers will find a rich, multimedia experience to answer the world’s questions, and our business partners will find new opportunities to reach targeted audiences of engaged consumers,” said Jeff Arnold, who will continue his role as CEO of HowStuffWorks.
Originally posted on October 15, 2007 @ 10:49 am