Fox Interactive Media (FIM) announced the appointment of Adam Bain to the new post of President, Fox Interactive Media Audience Network. The new unit’s charter will be to optimize monetization across FIM’s content network and for third-party publishers leveraging both the company’s industry-leading HyperTargeting technology and ad-serving platform.
Bain previously served as the company’s EVP of Technology and Production, a role in which he oversaw FIM’s 2007 acquisition of Strategic Data Corporation (SDC), which became the basis of FIM’s monetization platform, and spearheaded the creation of the company’s industry-leading HyperTargeting by MySpace. Bain will continue to report directly to Peter Levinsohn, President of Fox Interactive Media, and will be based out of FIM’s Santa Monica offices.
The new unit will combine FIM’s advertising technology, ad operations and performance sales efforts into one unit. The team will be responsible for the sales of performance-based ads for both FIM and third-party sites.
Originally posted on April 4, 2008 @ 10:34 pm
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