MTV Networks, a unit of Viacom, announced a development slate of two dozen targeted websites that will allow users to get closer to their favorite music, entertainment, comedy and pop culture content.
Debuting in Q3 and Q4 2007, the websites will hail from across MTVN’s stable of brands and include such titles as COMEDY CENTRAL’s TheDailyShow.com; MTV’s Dances From Tha’ ‘Hood; Nickelodeon’s iCarly.com; VH1’s VH1EyeCandy.com; GameTrailers.com’s WikiCheats.com; Logo’s Alien Boot Camp and MTVN International’s MTV European Music Awards & COMEDY CENTRAL Germany’s Comedy Blackboard, among others.
The move furthers MTVN’s commitment to its vertical entertainment strategy, through which the company is launching hundreds of websites that provide rich entertainment experiences and increase engagement among its core demographic audiences.
“Our strategy is to keep moving beyond our core branded sites to invite fans to go as deep as they’d like with our content, and the interests they’re most passionate about,” said MTVN Chairman and CEO Judy McGrath.
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Originally posted on September 7, 2007 @ 7:22 am