The Weather Channel today launched its Help Make Every Day Earth Day initiative. The campaign encourages green enthusiasts to answer the question â€œWhat are you doing to help save the planet?â€ via user-generated content including photos, text and 30-second videos. The Weather Channel will showcase select user-generated entries that express ideas and solutions about helping the environment on-air and online.
Participants can upload their material to an entry page at weather.com/forecastearth, or theweatherchannelkids.com. Adults and children aged 13 and older are eligible to submit content. The Weather Channel will begin running selected user-generated â€œgreen-ettesâ€ in March on the network as well as online, and increase their frequency leading up to Earth Day on April 22.
Originally posted on February 25, 2008 @ 3:19 pm