The CCS Insight survey of 1,000 adults aged between 16 and 35 found that a third of them accessed Facebook and Twitter from their handsets (despite some teens suggesting Twitter is for “old people”).
Men are twice as likely as women to access the Net via their mobile phone, while this age group particularly expects mobile content, and in particular music and video, to be free.
While I haven’t read the whole report (it costs around $5,000) it doesn’t take a genius to work out that social networking on the move is a big hit. Handset manufacturers, mobile application developers and network operators alike need to recognise this to ensure that the experience is made as rich and seamless as possible.
Originally posted on July 15, 2009 @ 3:23 am