TheKnot.com closed the year end 2008 with its highest number of new registered members in the companyâ€™s history.
The Knot posted membership increases over the previous year of more than 40% for the second, third and fourth quarters of 2008 for an overall increase of 12 percent for the year. This is the highest number of new members on record for the company.
With a combined annual membership base of 1.9 million new registered members across their wedding brands, The Knot captures the names, email addresses and wedding dates of the vast majority of the 2.2 million couples getting married in the US. Despite the recent economic downturn, brides and grooms continue to plan for significant wedding, gifting and home-related purchases in 2009.
Pageviews for the site also increased 11% over 2007, while time spent on the site increased 13% over the prior year. These numbers demonstrate that, despite growing online competition the site continues to increase user engagement with this incredibly loyal user base. TheKnot.com maintains its position as the unparalleled leader in the online wedding category.
The company attributes this yearâ€™s success to its investment in new platforms and system upgrades, along with a strong increase in rich and interactive features, like enhanced video and new planning tools.
Originally posted on January 5, 2009 @ 11:05 am