This initiative is to bring Warner Brother’s cartoon characters out of the television and movies and into the online community for fans of all ages. It will feature WB’s originally produced online series, games, customizable and personalized tools, comic books, consumer products, sitewide reward system, and more.
â€œT-Works fits perfectly with our overall digital strategy of creating original content online, as well as developing compelling consumer destinations,â€ said Bruce Rosenblum, President, Warner Bros. Television Group. â€œT-Works will not only provide a great collaborative opportunity for projects that bridge a number of divisions at the company, but it will also be an invaluable resource in developing and incubating properties that may transcend their online roots and live in other media.â€
â€œT-Works will offer original entertainment content, social interaction and an intimacy with our beloved and iconic characters like never before in an environment thatâ€™s safe and appropriate for all ages,â€ said Lisa Judson, President, Warner Bros. Animation. â€œPeople have literally grown up with Bugs Bunny, Daffy Duck, the Flintstones and Scooby-Doo, and weâ€™re building an innovative, creative, cutting-edge home where people of all ages can interact and play with our characters in a compelling entertainment environment.â€
Know more about T-Works from WB’s official press release here.
Originally posted on September 7, 2007 @ 5:54 am