YouTube inks deal with MCPS-PRS Alliance, a UK-based music community of over 50,000 composers, songwriters and publishers, whose database is now bursting with about 10 million music pieces for both personal and business-related purposes.
This agreement to license MCPS-PRS music files to YouTube is said to be the first of its kind. There was no disclosure as to how much the amount of the deal is.
The deal is just one of YouTube’s initiatives to address the ongoing concerns about illegal music distribution online. YouTube pays a flat rate, and the music alliance comes up with a way to share revenues to its members according to, say, the number of times their music is played on the site. With this latest development, it won’t be a surprise to see more video and music sharing sites to follow suit.
Originally posted on August 30, 2007 @ 12:13 am