Clearspring Technologies, the widget network connecting publishers and advertisers to audiences on the social web, experienced a 59 percent increase in worldwide usage of its sharing service between August and September. The company attributes this increase to a growing social trend of communicating by sharing content online, as well as its acquisition of social bookmarking leader AddThis, and newly formed partnerships with leading media publishers such as MetroLyrics and SnagFilms.
According to comScore, Clearspring logged 254 million unique visitors worldwide in September, easily outdistancing its nearest competitor by 93 million visitors. In addition to ranking Clearspring as the global leader in the widget market, comScore revealed that the company also extended its lead by 34 million in the U.S. market in September, growing 43 percent and reaching over 101 million unique visitors in the United States.
Clearspringâ€™s easy-to-use services allows people to share Web pages, photos, videos, movie trailers, news, sports updates, trivia quizzes, games, and music with friends and provides a new set of opportunities for advertisers to engage more often with their customers online â€“ specifically on the social web. Clearspring’s product offering includes two approaches to advertising with widgets:
â€¢ Widgets served as ads through Clearspringâ€™s platform.
â€¢ Advertisements within a widget.