TACODA employs advanced technology that enables advertisers to serve highly relevant ads based on consumersâ€™ online behaviors. Using TACODAâ€™s technology, AOL will be able to extend its targeting capabilities to advertisers and publishers and extend the reach of its third-party display network, currently the largest in the U.S.
“The acquisition of TACODA will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network,” said Ron Grant, AOL President and COO. “We are committed to bringing advertisers and publishers a full range of tools and services, along with the widest reach, and with TACODA weâ€™re taking another step toward that goal.”
Originally posted on July 24, 2007 @ 10:38 am