AOL announced the availability of video ticker ads, a new interactive video advertising solution that serves as a creative alternative to pre-roll ads that was developed in conjunction with PointRoll, the leading provider of rich media technology solutions.
AOL’s video ticker ad is a graphic banner ad that is integrated within a streaming video, but without obstructing the video viewing experience. When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of premium video content within the newest version of the AOL Video media player platform.
Also released with the video ticker ads is a newly revamped media player platform which introduces several new and improved features, including:
â€¢ A single flexible experience: Sharing and social utilities – such as email, bookmarking and related videos – are available from the player view port;
â€¢ Multiple monetization options: New ad inventory includes 300 x 250 interstitials, video ticker ads and synched text ads;
â€¢ A new user interface and development framework: The new UI streamlines the control set and improves customization options, while the new development framework simplifies adding new features.
Originally posted on November 19, 2007 @ 8:36 am