ByIndia.com, an Indian-centric search engine and social network, will target young, technologically-savvy Indians by giving subscribers the ability to create their own personal video Bollywood playlists. ByIndia.com’s feature-rich format sees personal digital libraries as a key success factor as more Indians come online. If the video trend in India stays on the same track with the U.S., the potential Indian user-audience will exceed 500 million within the next few years.
“What started with the YouTube phenomenon, which caught Americans by storm, has moved from a brush fire to a wildfire,” said William Mobley, CEO of Web2 Corp., the parent company of ByIndia. “The viewer is now in the control seat, determining what they watch, creating playlists, and sharing them with friends across international social media networks.”
Originally posted on July 12, 2007 @ 9:08 am