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4 TikTok Analytics Tools That Do the Math for You
Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes.
TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business.
Before we jump into the details, here’s a quick overview of everything you need to know:
What is TikTok analytics?
TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a deeper level, they help guide your TikTok marketing strategy, as you come to understand what resonates best with your audience.
Regularly reviewing the most important metrics for your TikTok account will allow you to grow strategically, rather than simply hoping for the best.
27 key metrics to track on TikTok
TikTok account metrics
Video views. The total number of times your account’s videos were viewed over a given period.
Profile views. The number of times your profile was viewed over the selected period. This TikTok metric is a good indication of brand interest. It measures the number of people who liked your video enough to check out your profile, or people who search for your brand on the platform.
Likes. The number of likes your videos received in the selected date range.
Comments. The number of comments your videos received in the selected date range.
Shares. The number of shares your videos received in the selected date range.
Content frequency. The number of videos you shared in the selected date range.
TikTok content metrics (for individual videos)
Post views. The number of times a TikTok video has been viewed.
Post likes. How many likes a post has received.
Post comments. How many comments a post has received.
Post shares. The number of times the post has been shared.
Post engagement rate: Calculated as [(Number of likes + Number of comments + Number of shares + Number of content clicks in videos) / Number of viewers] * 100. Tip: Don’t like math? Hootsuite Analytics calculates engagement rate for you.
Post average watch time. The average amount of time people spent watching this video.
Video completion percentage. The number of times the video has been watched in full, as a percentage of viewers (identified in TikTok analytics as “watched full video”)
Video reach. The total number of individual users who watched this video.
Traffic sources. How people fi=ound your video. Traffic sources include the For You feed, your profile, the Following feed, sounds, searches, and hashtags.
Video views by region. This section displays the top locations of viewers for the post. If you created a post or marketing campaign for a specific location, this is how to tell if it reached them.
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TikTok follower metrics (and demographics)
Follower count: How many followers you have, total, at this moment in time.
Net new followers: Total increase or decrease in your follower count during the selected time period.
Gender distribution. A breakdown of the stated gender identities of your followers. While this isn’t necessarily critical information, any insight into your audience can help you build better audience personas.
Country distribution. Where your followers are from, ranked by country. (Identified in TikTok Analytics as “Top Territories.”) Keep these places in mind if you’re looking to localize content and promotions.
Follower activity. The times and days that your followers are active and scrolling on TikTok. Hootsuite uses this data to recommend best times to post based on your preferred goal.
TikTok Live metrics
Total views. The total number of viewers present during your live videos in the selected date range.
Total time. The total time you spent hosting live videos in the selected date range.
New followers. The number of new followers gained while hosting a live video in the selected date range.
Top viewer count. The peak number of users who viewed your live video at one time in the selected date range.
Unique viewers. The number of users who viewed your live video at least once (in this stat, a viewer is only counted once, no matter how many times they replay the video).
Diamonds. When you host a live video (and you’re 18+), viewers can send you virtual gifts, including “Diamonds.” You can exchange these diamonds for real money through TikTok—more info on that here. This stat shows how many diamonds you have earned in the selected date range.
4 TikTok analytics tools for 2024
First things first: Wondering how to turn on analytics on TikTok? To use a TikTok analytics tool, you’ll need to have a TikTok Business account. It’s free to switch. Just follow these steps:
From your TikTok profile page, open the Settings and privacy tab (the three lines in the top right corner).
Tap Manage account.
Under Account control, choose Switch to Business Account.
1. Hootsuite
Hootsuite offers robust TikTok analytics reporting, with customizable reports and graphs that allow you to understand your current performance at a glance. If you want to dive into the details, you can do that too. Perhaps most importantly, Hootsuite allows you to analyze TikTok data for any timeframe you choose, whereas TikTok’s native tools are capped at 60 days.
The handy thing about Hootsuite’s highly customizable TikTok reports is that you can get as much or as little detail as you want. And you can create multiple reports for different shareholders with just a few clicks – so you can prove the success of your TikTok content strategy to senior stakeholders without having to walk them through every single stat.
You can also directly compare two time periods, so you can more easily identify trends.
Since most social marketers use TikTok as part of a multi-platform social strategy, it’s important to consider your TikTok insights in the context of your overall social performance. Hoostuite makes it easier to compare TikToks and Instagram Reels side-by-side, for example, so you can understand which is getting more traction.
Knowing where each platform fits into your social plan allows you to allocate resources more effectively and improve your entire social strategy, not just your TikTok results.
2. TikTok’s built-in tools
Source: TikTok
You can check your TikTok analytics for free using their native tools on your computer as well as within the mobile app. However, you can only download your data from the desktop dashboard. Here’s how to check TikTok analytics both ways:
On mobile: From your account page, tap the three dots icon and select Creator tools. Tap Analytics and you’re good to go!
On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu. This takes you directly to the Analytics page.
3. Sprout Social
Source: Sprout Social
Sprout Social offers a TikTok Analytics tool that provides access to many of the metrics above. It has graphical reports that make it easy to understand your TikTok activity. Like Hootsuite, it offers data beyond TikTok’s 60-day limit, but there are fewer customization options. It also offers recommendations on the best time to post, but they are not customizable by goal.
See how Sprout Social compares to Hootsuite.
4. Countik
Source: Countik
Countik is a free TikTok analytics tracker that lets you see insights for the most recent posts of any TikTok account. Just enter the Tik Tok handle in the search bar and click the magnifying glass.
You’ll get a lot of useful information, including average engagement rates, likes views, comments, and shares. You’ll also see the account’s most-used hashtags and mentions.
This is definitely a useful tool to research competitors and collaborators, but it does have significant limitations. The charts only include information on the last 10 posts, and the per-post analytics only include the most recent 20 posts.
How to use TikTok analytics tools for best results
Check in on a regular basis
While things move fast in general online, they move at light speed on TikTok. This is not a platform where you can afford to tune out of reporting for a few weeks.
Checking in regularly allows you to understand how TikTok user behavior is changing in near real time so you can adapt your strategy on the fly.
Hootsuite can keep you on track with your TikTok analytics tracking by automatically sending you (and other stakeholders) reports on a pre-set schedule, so the data comes right to your inbox.
Keep an eye on competitors – and potential collaborators
Within TikTok’s native analytics tool, there’s one stat in particular that can help you keep an eye on your competitors.
It’s called Videos your followers watched. It shows content your followers watched on TikTok when they were not watching your videos.
Source: TikTok analytics
The creators of this content may very well be your competition. What are they up to?
Of course, these creators could also be potential collaborators. Is there anyone you might want to partner with to grow both of your audiences?
Look for patterns
Knowing whether each individual video flies or flops is a valuable exercise in itself. But if you really want to take your TikTok game to the next level, you need to look for the patterns and connections behind the data.
For example, if you notice your follower growth rate is significantly higher or lower than usual, narrow the date range of your new followers reporting to look for specific spikes or dips. What happened on that day? Make some notes about what you think might have led to the change.
You won’t necessarily be able to diagnose the situation in the first instance, but the next time you see a similar spike or dip, you might start to spot a pattern. In the meantime, you can test your theories to see if you can recreate success or correct a follower loss.
Over time, you’ll be able to tell what your audience wants to see from you. Give them more of that! Whether it’s how-to videos, product reviews, or stitches, you’ll soon get a sense of what kinds of videos get the most engagement and watch time.
Tip: If people watch a video more than once, they really, really like it (and so will the algorithm). To understand which videos get multiple views, subtract your reached audience from your view count. This gives you an estimate of how many times your video got multiple views.
Evaluate your hashtag and sounds strategies
Use the traffic sources analytics to get a sense of how many people are finding your videos through hashtags or sounds.
Sounds trends change lightning fast, but you can always see which sounds your audience has been listening to in the Followers tab of the native TikTok analytics tool. If you’re not seeing great results from your current sounds strategy, try one of these – but only if you can turn your video around almost right away.
Source: TikTok
For hashtags, pay attention when you see a spike in traffic from hashtags and see if you can narrow it down to a particular hashtag that works well to bring in new viewers. Again, this might take a couple of tries, but over time you should be able to find some consistent winners.
Compare your results to industry benchmarks
The more context you have, the easier it is to understand your results. It’s incredibly helpful to know how the rest of your industry is doing on TikTok, especially during periods of change in activity on your account.
How to see TikTok analytics in the context of your industry as a whole? Hootsuite Analytics has a built-in industry benchmarking report that provides an analysis of how well you’re performing compared to others like you. You can choose the metrics that matter most to you, and select whether to display your data as a chart of a table for ease of use.
Source: Hootsuite Analytics
Don’t forget to have fun
Merriam-Webster’s word of the year for 2023 is “authentic.”
It’s an important reminder for brands that social media – and TikTok in particular – is a place for connection. TikTok is not a billboard, and it’s not even really like other social platforms. It’s a place where authenticity trumps all.
So, use the information from TikTok analytics to hone your strategy, spark content ideas, and understand your audience. But don’t let the numbers be the only thing that guides you. Allow room to experiment authentically and have fun. Just be sure to check your analytics reporting after you do so.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.
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Schedule posts, learn from analytics, and respond to comments all in one place.
The post 4 TikTok Analytics Tools That Do the Math for You appeared first on Social Media Marketing & Management Dashboard.
16 Real Estate Social Media Statistics to Know in 2023
If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media.
In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.
But you’re probably here because you are a savvy real estate agent looking for intel on the best ways to serve your home hunters, so… welcome! Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics.
(And when you’re done studying and ready to dive into creating content, we’ve got 26 real-estate social media content ideas right here to get you started.)
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
1. There are 4.76 billion social media users around the globe
Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!
2. Facebook is the most popular social media platform for real estate agents
According to the National Association of Realtors, 89% of real estate agents use Facebook for their business. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app in the industry — 53% of Realtors use it.
3. 63% of Realtors use social media to promote listings
Social media posts are ideal for sharing home listings with a large group of people. Whether you’re making a TikTok video or creating an Instagram photo carousel, the visual nature of social media allows Realtors to easily showcase a property. These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach.
4. Only 26% of real estate agents use YouTube
In our humble opinion, this seems like a missed opportunity, considering that the platform has more than 2 billion monthly active users. (It’s the second-most popular website in the world!)
Besides the incredible potential audience here, the long-form nature of YouTube allows for robust video tours of homes. You can even go Live on YouTube with a virtual open house. If you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be joining that adventurous 26% of agents in no time.
5. Social media is more powerful than MLS for generating quality leads
In the National Association of Realtors’ most recent technology survey, 46% of Realtors agreed social media was the best tool for generating quality leads. Another 30% voted for MLS.
6. TikTok is growing in popularity for Realtors
In 2022, 12% of Realtors reported using TikTok for business purposes. This number is up 4% from the previous year. Considering that TikTok has 50 million active daily users (the app was the second most downloaded in the world in 2022), we suspect usage among real estate pros is only going to grow from here.
Learn more about using TikTok for business here.
This is what $600K gets you in Toronto! This is what Downtown Toronto living looks like! CN Tower Views, Lake Ontario Views, Downtown Toronto Views #torontorealestate #torontocondos #firsttimehomebuyer #investmentproperty
? Rich Flex – Drake & 21 Savage
7. 59% of Realtors agree that social media is “very” or “somewhat” valuable
Another 59% admit that they feel “expected” to have a presence on social. If you’re feeling the pressure but don’t know what to post, don’t stress: we’ve got you covered with tons of real-estate-centric social media post ideas here.
8. Social media helps maintain client relationships, according to 57% of Realtors
Posting regularly on social media platforms can keep you top-of-mind for clients (past, present, and future!) and create an easy way for anyone to get in touch. With more and more people expecting businesses to offer customer service via social, it’s a good idea to have a presence here.
(Of course, that doesn’t mean you need to stop sending out calendars or “Happy Labor Day!” emails. You do you!)
9. Real estate agents are torn about the Metaverse
For all the buzz about Metaverse real estate, Realtors are torn. In the National Association of Realtors’ technology survey, 40% said they didn’t know what impact the Metaverse would have on real estate, while 30% believed that the Metaverse would change the industry in some way.
Not sure which side you agree with? Check out the Hootsuite guide to the Metaverse here.
10. 96% of home buyers search for their dream home online
Almost half of home buyers (47%) begin the house hunt with an online search, but nearly all buyers will use the web at some point in their buying journey.
Sure, some of that searching will be on Google — but the reality is that social platforms are increasingly used as search tools now, too. If you want your latest listing to pop up, it’s probably wise to post it on TikTok as well as your website. Learn more about mastering the art of social SEO here.
11. 30% of Realtors use social media management tools daily
We’re not surprised at this number at all. As helpful as social media can be as a business tool, it also takes a lot of elbow grease to do right. This is why social media management platforms like Hootsuite can help real estate pros prep and schedule posts across multiple platforms.
Hootsuite is also super helpful for social listening (what topics are trending in real estate right now?) and responding to comments and messages.
Here’s a quick peek at all the features that can help a Realtor crush on social:
12. 80% of real estate agents plan to grow their business using social media
In other words, your competition is about to come out swinging on social. According to an industry survey by The Close, social media is the #1 channel Realtors are planning on using to grow their business in the coming year. Shouldn’t you be there, too?
13. Two-thirds of real estate agents think social media is better than a blog
While blog posts have traditionally been great lead generators and inbound marketing tools, the tide is shifting. More and more Realtors agree that social media is a more powerful tool for marketing than blogs, and 53% agree that video marketing on social is more important than a website.
(Honestly? Probably a great time saver, too, if you’re using tools like social media management dashboards or caption generators.)
Check out our guide to social media marketing here.
14. Nearly half of Realtors say social media ads are their most effective advertising
Forty-eight percent of real estate agents agree that social media ads are their most impactful form of advertising.
One of the best things about social media ads, of course, is the incredible data you get from every campaign. Unlike analog ads like print advertisements, billboards, or bus benches, you can see exactly how many people each campaign reached, see who that audience is, and understand what enticed someone to click through.
Learn more about key social media metrics and what they mean here.
15. Only 47% of Realtors feel confident about their social media skills
Tragic! Despite understanding the value and importance of social media for their business, about half of real estate agents don’t feel like they’re doing it quite right.
The good news is, social media experts are made, not born — and Hootsuite Academy is the perfect place to start your education. Build your skills with online classes taught by industry pros.
16. 38% of new clients came from social media
And another 18% of new clients came in from Facebook ads.
The bottom line? Social is a low-effort, high-reward way for Realtors to generate new business. (And you can do it all in your pajama pants from home — no door-knocking required.)
What percentage of real estate agents use social media?
In 2023, the majority of real estate agents use social media to promote their business: in fact, 57% of Realtors use social media daily.
Some more compelling stats: 63% of Realtors use social media to promote listings, and 59% of Realtors agree that social media is “very” or “somewhat” important.
How often should real estate agents post on social media?
The frequency of posts depends on the platform. Ultimately, the industry you’re in — whether it’s real estate or dog-walking — doesn’t really matter.
TikTok users, for instance, have very different expectations than Facebook users. If you overdo it, you risk spamming someone’s feed. If you post too infrequently, your followers might just forget about you.
Study up on our ultimate guide to posting frequency here: How Often to Post on Every Social Media Network.
How effective is social media in real estate?
Social media is a very effective tool for real estate. In fact, 46% of Realtors agreed that social media was the best tool for generating quality leads, and a 2022 report from The Close found that 38% of new real estate clients came from social media.
And that’s just for organic social media content. If you’ve got a few bucks to invest in social media ads, this can be a great tool for Realtors, too. Nearly half of Realtors say social media ads are their most effective advertising.
There you have it: the fascinating numbers behind social media for real estate — an open-house tour of all of our most relevant data, if you will. Ready to start wowing your clients and prospects with engaging real-estate content on TikTok, Instagram, and Facebook? Here are 26 post ideas to get you started.
Save time managing your social media presence with Hootsuite. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Some more compelling stats: 63% of Realtors use social media to promote listings, and 59% of Realtors agree that social media is “very” or “somewhat” important.”
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TikTok users, for instance, have very different expectations than Facebook users. If you overdo it, you risk spamming someone’s feed. If you post too infrequently, your followers might just forget about you.
Study up on our ultimate guide to posting frequency here: How Often to Post on Every Social Media Network.”
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“@type”: “Question”,
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And that’s just for organic social media content. If you’ve got a few bucks to invest in social media ads, this can be a great tool for Realtors, too. Nearly half of Realtors say social media ads are their most effective advertising.
There you have it: the fascinating numbers behind social media for real estate — an open-house tour of all of our most relevant data, if you will. Ready to start wowing your clients and prospects with engaging real-estate content on TikTok, Instagram, and Facebook? Here are 26 post ideas to get you started.”
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Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
The post 16 Real Estate Social Media Statistics to Know in 2023 appeared first on Social Media Marketing & Management Dashboard.
Originally posted on May 25, 2023 @ 5:40 pm
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