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CES 2008
For us who can’t make it to CES, we highly reommend Engadget and Mahalo Daily.
Originally posted on January 8, 2008 @ 12:58 pm
Salesforce Social Studio Sunset: Everything You Need to Know
Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner.
Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless.
Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
What is Salesforce Social Studio?
Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms.
Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Source: Salesforce
Social Studio is also built for social media listening. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms.
Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business.
When is Social Studio shutting down?
Salesforce will officially shut down Social Studio on Nov. 18, 2024, but some users will lose access before then. If your contract ends before Nov. 18, 2024, you’ll lose access as soon as your agreement is up.
Salesforce has already stopped selling licenses to the product. They’ve also stopped updating and enhancing Social Studio. That means you need to start the hunt for an alternative social media management tool now. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.
Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier.
Source: Salesforce
Hootsuite vs. Social Studio: feature comparison and pricing
Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? Hootsuite offers all the most popular Salesforce Social Studio features and more.
Here’s a quick breakdown of Salesforce Social Studio vs. Hootsuite.
Cost
One great thing about Salesforce Social Studio being discontinued? You’ll probably save your organization some money. Social Studio plans start at $1,000 per month and go all the way up to $40,000 per month for larger organizations.
With some plans, you’ll also have to pay extra to publish on your social media networks. Plus, Social Studio’s basic plan only lets you connect two social media accounts. That means if you want to post and analyze your social media performance, the basic plan won’t cover your needs.
Hootsuite plans start out at just $99 per month. Even our entry-level plan lets you connect up to 10 social media accounts. On top of that, all Hootsuite accounts let you publish on social media with no extra fee.
Publishing
Not all Social Studio plans come standard with posting capabilities. For its entry-level plan ($1,000 per month), Salesforce charges an extra $500 per month for publishing. This plan doesn’t even include access to third-party integrations, such as stock photo apps or digital asset management systems. Hootsuite includes these features in every plan.
When it comes to publishing features, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the same social media platforms as Social Studio and more. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more.
Like Social Studio, Hootsuite lets you view paid and organic social posts in a calendar view. You can also see how your posts will look across social media channels before you hit “publish.”
If you need a tool for publishing and analyzing social media, Hootsuite offers many more capabilities than Social Studio. Here’s a quick sampling of what we offer:
Design eye-catching posts in seconds with Canva templates
Write more engaging captions with Grammarly Pro for free
Get integrations to post to Google My Business, Tumblr, and more
See the exact best time to post based on your audience
Capture more reach with an AI hashtag generator
Analytics
Hootsuite’s social media analytics are deeper and more customizable than Social Studio’s. While Social Studio has impressive tools for social listening, they fall short when it comes to measuring the performance of social media posts.
Social Studio makes it difficult to retrieve and analyze post performance. The platform also doesn’t allow you to customize social media performance reports.
Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals.
Here are a few more of the top features you’ll find in Hootsuite Analytics.
Export, customize, and white-label reports in seconds
See exactly when to publish based on your unique audience and goal
Get a glimpse into how you’re performing against your competitors
See post-by-post performance and track hundreds of metrics in one place
Inbox and community engagement
Turn conversations into sales with a more customer-centric inbox. Hootsuite allows you to manage and reply to messages and comments across your social media networks. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more.
While Social Studio does allow you to reply to messages on Facebook and Instagram, its functions are limited. For example, it does not allow you to reply to Instagram messages that are more than six days old. In Hootsuite, your Facebook, Twitter, and Instagram conversations stay in your inbox for six weeks.
Here are a few of the inbox features we have that help us beat Social Studio.
Connect Salesforce, WhatsApp, Microsoft Dynamics 365, and more to your inbox
Integrate chatbots to take care of messaging for you
Delight customers and improve with easy customer satisfaction score (CSAT) surveys
Respond to private messages and public comments across social media in one place
Respond to mentions on Instagram, LinkedIn, and YouTube right from your dashboard
Use saved replies and automated responses to save time responding to messages
Social listening
Hootsuite offers more bang for your buck than Social Studio when it comes to social listening. Salesforce charges based on mentions per month, so the more mentions you want to monitor — and the more popular your brand — the more you’ll pay. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.
Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities.
Want to go deeper? Get the Hootsuite Insights add-on. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. Easily monitor trends and dig deep on consumer research with advanced search options.
Employee advocacy
Social Studio does not offer an employee advocacy tool, while Hootsuite offers the industry’s best. Take your engagement and reach to new heights with Hootsuite Amplify.
Create on-brand posts for your employees to share and send your message further. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more.
Compliance
If you’re in an industry with stringent social media compliance rules (or you simply want to be extra diligent), Hootsuite can help. Like Social Studio, Hootsuite offers custom access permissions and approvals to ensure that the right eyes see content before it goes live. Users can also create libraries of pre-approved content to ensure compliance.
Hootsuite has achieved compliance with the Cyber Essentials program and is Federal Risk and Authorization Management Program (FedRAMP) approved. You can read more about how Hootsuite helps brands stay compliant here.
Why Hootsuite is the best Social Studio alternative
Salesforce Social Studio sunset: FAQs
Is Salesforce Social Studio being discontinued?
Yes. Salesforce announced in 2022 that it would be retiring its Marketing Cloud Social Studio products. Social Studio users will lose access to their accounts on Nov. 18, 2024. If your contract ends before then, you’ll lose access on the final date of your agreement.
What is replacing Salesforce Social Studio?
To our knowledge, Salesforce does not plan to replace Social Studio with another social media management tool. Instead, the company recommends using “third-party alternative products,” such as Hootsuite.
Hootsuite is the overall best Social Studio replacement. No Salesforce Social Studio competitors offer the same features across community engagement, publishing, social listening, and analytics as Hootsuite.
What does Salesforce Social Studio do?
Social Studio is Salesforce’s answer to a social media marketing and social listening tool. It allows you to create a social media calendar and schedule posts across the most widely used social media platforms. It also offers social monitoring tools to help users track mentions, hashtags, keywords, and conversations about their brand and industry.
How much does Salesforce Social Studio cost?
Note: Salesforce is no longer selling licenses to Social Studio, and it is not currently available to buy.
Salesforce Social Studio pricing starts at $1,000 per month and goes all the way up to over $40,000 per month. For the most basic Social Studio plan, there’s also an added fee of $500 per month for publishing. There are four Social Studio plans with monthly fees starting at $1,000, $4,000, $12,000, and $40,000.
Salesforce sets their prices based on “monthly mentions,” or how many mentions you want to track and analyze per month. They also price based on how many social media accounts you want to add. You’ll pay a premium with Social Studio if you want to connect more than two social media accounts.
There’s no better Salesforce Social Studio alternative than Hootsuite. Publish, track, engage, and sell more with Hootsuite’s industry-leading social media management tools. Try it for free today.
Manage all your social media in one place, measure ROI, and save time with Hootsuite.
The post Salesforce Social Studio Sunset: Everything You Need to Know appeared first on Social Media Marketing & Management Dashboard.
Originally posted on February 24, 2023 @ 2:41 pm
The 15 Best AI Tools for Social Media in 2023
Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media!
This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.
Craft perfect posts in seconds
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
What are AI tools for social media?
AI tools for social media are software designed to help people create, manage, or optimize social media content and strategy.
Social media tools have been around for nearly as long as the apps themselves. We’ve all used third-party apps to repost on Instagram and editing software like VSCO to get our selfies on point, but now that AI has entered the chat, things are moving fast.
15 of the best AI tools for social media
AI’s explosive growth and widespread uptake have resulted in a flurry of new tools. And these AI-powered tools for social media have become more sophisticated than ever before, with advancements continuing daily.
But with so many options, choosing the right one for your kit can be overwhelming. Don’t fret; we’ve got a roundup of the best AI tools for social media here for you.
1. Hootsuite
Hootsuite is number 1 in our hearts (and on this list).
The Gretsky of AI for social media, this tool can do it all. Hootsuite offers a free caption generator for those who just can’t write another social media caption. You can create social media posts using voices like Optimistic Soccer Coach, the Queen of England, and Slytherin. There’s something for every brand.
Hootsuite also features OwlyWriter AI, only the best in-app AI writing tool that promises to save you time and deliver you from writer’s block. You can use OwlyWriter to write your social captions, generate content based on a link, generate post ideas based on keywords, and more.
The hashtag suggestion and the Best Time to Post features are fan-favorites, prompting you with tags and times to best reach your target audience.
The Best Time to Publish tool knows this ‘cause it’s a super smart piece of social media AI. It breaks down different suggested posting times for four key goals, giving you the ability to reach your specific metrics:
Extend reach
Build awareness
Increase engagement
Drive traffic
That all being said, we do believe, subjectivity aside, Hootsuite to be the best AI social media post generator. And we’re not just saying that because our editor is going to read this…
Price: Free trial! After that, plans start at $99 a month.
Who it’s for: Content creators, marketers, and marketing teams of all sizes.
Try Hootsuite free for 30 days
2. Magic Studio
Magic Studio is a dream for brands who want to be up their visual game. This AI tool can help you create product photos with sleek backgrounds in a few different themes. You can also easily remove unwanted objects and backgrounds from your imagery — great news for influencers and brands taking shots out in the wild.
Magic Studio also generates photos from your text prompts and can assist you with a pretty incredible profile photo. AI in social media is changing its visual interface, with more and more profiles featuring AI-generated imagery. It’s time to think about what platforms like Magic Studio can do for your brand.
Source: Magic Studio
Price: Free with limitations.
Who it’s for: Influencers, content creators, and designers.
3. Wordtune
Are you a LinkedIn monologuer? Or a lover of long-form social posts in general? Do you know what you want to say but can’t quite get it right?
If you’ve answered yes to any of these questions, then Wordtune may be right for you. Wordtune takes your text and rewrites it in different tones. It can expand or subtract your paragraph size or rewrite entire paragraphs.
If you’re a writer, you’ll also want to see our full list of copywriting AI tools.
Source: Wordtune
Price: Free, paid subscriptions start at $9.99 a month.
Who it’s for: long-form content writers and marketers.
4. Stockimg.ai
You know when you have a great post idea but can’t find the right stock image for it? Stockimg.ai is your answer to scrolling endlessly through stock footage websites. Using AI for social media posts featuring stock photography can save you time and effort.
Now, you can enter a prompt and have stockimg.ai spit out options for you. Choose from classic stock photos, illustrations, book covers, wallpaper, posters, logos, and art.
Source: Stockimg.ai
Price: Plans start at $19 and go up to $299
Who it’s for: Content creators, designers, and marketers.
5. Acrolinx
Acrolinx is basically your brand watchdog. It crawls your content to make sure everything you publish aligns with your brand. Choose the style, tone, grammar, and input company-specific language. The tool will flag any content that doesn’t align with your brand vision.
Source: Acrolinx
Price: Quotes are provided on a case-by-case basis.
Who it’s for: Brands of all sizes, marketing teams, product teams, and support teams.
6. Brandwatch
Brandwatch contains an incredible wealth of customer intelligence. It’s built to analyze data at scale and produce AI-created insights, statistics, and complex aggregations.
Brandwatch also integrates with tools like ChatGPT to produce natural language summaries of data sets. This means you can spend less time trying to understand what the data is telling you and more time implementing high-level takeaways.
For Hootsuite users, Hootsuite Insights powered by Brandwatch is available in the app. You can directly integrate Brandwatch’s search capabilities into your Hootsuite platform and get a much-desired leg up on your competitors.
Price: Custom quotes are provided on a case-by-case basis.
Who it’s for: Marketing teams and brands interested in social listening and tracking audience sentiment.
7. Riffusion
Riffusion creates original audio content based on your prompts. Let’s say you’re making a Reel but can’t find exactly the right audio. You can now create exactly the song you were looking for with Riffusion, add the audio to your video, and upload it as normal.
Riffusion does have its limitations. Putting in reasonably average prompts like “Bubblegum Eurodance” or “Jamaican Dancehall Vocals” will work. But anything out of the ordinary may make you come up empty-handed.
Source: Riffusion
Price: Free!
Who it’s for: Video content creators.
8. Heyday by Hootsuite
Heyday is a conversational AI chatbot designed to help you boost ecommerce sales and skyrocket your customer satisfaction rates.
It’s a time-saving selling machine you can add to your social strategy. Heyday responds to customer queries (DMs included) around the clock, so you can spend more time growing your business and less time on social media selling.
It uses natural language processing for a human touch and is trusted by leading brands like Simons, LaCoste, and Jack & Jones.
Source: Heyday
Price: Packages start at $49/month and can go up to $1,000, depending on your brand needs.
Who it’s for: Ecommerce brands on social media, customer service teams, marketing teams.
9. Murf
You may need a voice-over if you create short videos or video advertising online. Hiring an actor can get expensive, but doing it yourself can be cringe.
Well, we’d like to introduce you to Murf, an AI voice generator tool that produces perfect and personalized voiceovers.
Murf can create audio that expresses a specific tone or mood, so you can make sure your VO works for you. It has 120+ voices in 20+ languages, so you can tailor it to your needs.
Source: Murf
Price: Free! With subscriptions starting at $19/month.
Who it’s for: Video creators, product marketers, educators, and content creators.
10. ChatGPT
If you haven’t heard of ChatGPT, you’re likely living under a rock. This AI tool took the world by storm, even prompting a South Park episode where ChatGPT is listed as a co-author. What a wild world we live in.
ChatGPT is a tool social media content creators love because it can produce captions and long-form posts. But it comes with its limitations. It can be difficult to get the right tone without very specific instructions, and often, your audience will be able to tell it’s AI-produced.
Be sure to edit the ChatGPT outputs so it’s in your own brand voice with the correct tone. ChatGPT can also lie to you, so make sure you fact-check your writing.
For all of you content creators out there, check out our full list of content-creation-related AI social media managers and creators love.
Source: ChatGPT
Price: Free access to basic plan; $20/month for faster responses and priority access to new features
Who it’s for: Content creators and marketing teams.
11. Wordstream
Wordstream is an AI-based program designed to help you with your ads. It harnesses the power of machine learning to help you optimize ad campaigns across social media networks. Wordstream can help you scale your advertising efforts and drive online growth by constantly assessing and tweaking ad performances based on data-driven insights.
Key features of this tool include ML-driven ad performances, the ability to assess PPC ads across various channels, and comprehensive campaign analysis to help you gauge the success of your marketing efforts.
Whether you’re looking to optimize your existing social media ads or build an entirely new campaign from scratch, Wordstream can support your goals.
Source: Wordstream
Price: Free tools; quotes are case-by-case.
Who it’s for: Marketing teams of all sizes, advertisers, product and ecommerce marketers, and anyone running ads.
12. Peech
Peech is generative AI video editing software that can automatically transcribe, edit, repurpose, and brand your video content.
Peech uses NLP technology to generate high-quality video content so you can scale your video efforts. It can recognize your team’s faces and slap a title card onto the screen whenever they pop up. Or automatically transcribe your video content so you can repurpose it into captions or blogs.
Peech allows you to easily brand and edit video content without prior knowledge of video editing.
Source: Peech
Price: Free with paid accounts starting at $49/month.
Who it’s for: Content creators, marketers, educators.
13. Invideo
Want to turn your scripts into videos at the click of a button? Then Invideo is for you. Invideo is an AI text-to-video generator that produces professional content based on your script.
Pro tip? Use one of the long-form AI writers above to generate a script, then feed that script to Invideo.
Invideo has tons of video templates to get you started. You can create YouTube video intros and outros, marketing videos galore, videos for advertising on Facebook or Instagram with ad templates, and more.
Source: Invideo
Price: Free, with paid plans starting at $15/month.
Who it’s for: Marketers and content creators in need of video, and podcasters.
14. Synthesia.io
Synthesia.io is a content creator favorite. It’s a video generation platform that uses AI and machine learning to create high-quality videos without expensive equipment or a large team.
Creators will have a range of customizable templates and tools at their fingertips, allowing you to add your own branding and messaging easily. It’s great for creating promotional videos, explainer videos, and social media content. And you can’t forget the multilingual support, helping you to reach a global audience.
Source: Synthesia.io
Price: Subscriptions start at $30/month
Who it’s for: Content creators and marketers.
15. DALL-E 2
If you’re looking for customizable AI-generated images that can’t be found in traditional AI stock libraries, try DALL-E 2.
This tool can be a total game-changer for effective visual assets. DALL-E 2 can generate images specific to any context or industry; you just need to include the right prompt.
Creators and marketers will love it for producing visual content for websites, social media, and advertising campaigns.
Source: DALL-E 2
Price: Images start at .02 cents
Who it’s for: Content creators, marketers, and a-typical brands.
Frequently asked questions about social media AI tools
What is an AI tool for social media?
There are several different types of AI tools for social media. AI assistants can help you plan, create, and analyze content for social media to help you save time and optimize your efforts on social.
How can you use AI for social media?
Using AI for social media can help save you time and effort while also giving you valuable insights into your audience and their preferences. You can use all of the tools (and more) mentioned above to automate content creation, optimize your strategy, and generally just up your social media game.
What is the best AI tool for social media?
Asking, “What are the best AI tools for social media?” is like asking your mom to pick her favorite kid. Sure, she has an answer, but you just keep telling yourself it’s all subjective, right? For us, the best AI tool for social media is Hootsuite, as it can do multiple things within the platform. It’s our favorite kid, for sure.
Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.
The post The 15 Best AI Tools for Social Media in 2023 appeared first on Social Media Marketing & Management Dashboard.
Originally posted on May 25, 2023 @ 5:40 pm
How to Get on the FYP (For You Page) on TikTok: 15 Hacks
In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms.
Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about.
Here’s everything you need to know about getting on the FYP, straight from the human’s mouth.
What is the FYP (For You page) on TikTok?
The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of videos from accounts that the user follows and other videos that the platform believes the user will enjoy—in other words, the FYP makes predictions about what content you’ll find most engaging.
According to TikTok, each individual’s For You Page stream of videos is decided according to three main rankings:
User interactions (this includes the TikToks you like, comment on, and share, including accounts you follow and content you make yourself).
Video information (details like sounds, hashtags and captions)
Device and account settings (for example, your language preference, location setting and type of device—but TikTok says this is the least important of the three)
How to get on the FYP: 15 tips
Use trending songs
Ever had a TikTok song stuck in your head? That’s because your FYP is often full of trending music—meaning that lots of creators are using the same songs in their videos. TikTok knows what music is trending and is more likely to put your video on the FYP if you hop on the trend.
Irish dance group Cairde often uses trending songs in their content—they’ve built an impressive follower base of 3.3 million, but their videos typically have engagement numbers that double, triple, or even 20x that number. That’s because their videos show up on FYP of users who don’t follow them, in part because they hop on (literally) music trends.
Many TikTok sounds also have their own built-in trends, which makes the content even easier to create. This chihuahua, for example, managed to edit this video in exactly the way that thousands of Gen Zers did. Old dog, new Tiks.
Use trending audio
Similar to the above — it’s not just songs that go viral on TikTok, it’s sounds. A sound byte from a TV show or movie or just the isolated audio from another TikTok can go viral, too. Put your own spin on trending audio clips to boost your wow factor and set you apart from other users with familar but unique content.
Then this dramatic audio began trending, and thousands of users found their own interpretations for the sound—time to work on your lip-synching skills.
Participate in trends
Sorry, one more reference to trends (hey, in the online world, trends are always tops): there’s an infinite opportunity for dance trends, prank trends, challenge trends and more on TikTok.
Not only will participating in trends make you more likely to get on the FYP… trends are also a no-brainer when it comes to content brainstorming. Rather than coming up with something that’s completely fresh, take a look at what others are doing (and do it better).
For example, when it felt like everyone (yes, chef, everyone) was binge-watching The Bear, many TikTok users decided to recreate the omelet featured on the show.
Potato chip brand Smith’s Chips posted their own how-to—appropriate, since the omelet in the television series has sour cream and onion chips sprinkled on top. This is an awesome example of using a trend to market your brand.
Be timely
The TikTok FYP is all about what is hot now… which often actually means predicting the future. When planning out your content calendar, think about holidays, occasions and seasons, and consider what you can do to make your TikToks matter at the time that they are posted.
Being timely might also mean that your TikTok is more useful (for example, no one wants pumpkin-carving tips on November 1).
Kelly Clarkson posted this TikTok at the perfect time—her cover of Olivia Rodrigo’s “Vampire” was relevant because the song is trending, plus the video went live right around Halloween. Freaky, festive and fabulous.
Post at the right time
Speaking of time: scheduling your TikToks to post at the optimal time will help more users take notice of your video, leading to more engagement, a higher ranking in the algorithm and making your video more likely to appear on TikTok For You Pages.
Hootsuite has experimented and drawn conclusions about the best time to post on TikTok in general (short answer? Thursday at 7:00 p.m.), but more accurate “best time” stats will change from user to user.
The good news is that Hootsuite also has built-in, personalized tech that will tell you when your best time to post on TikTok is. You can also use TikTok analytics to see when most of your followers are online, and pay attention to stats from videos you’ve already posted to find correlations between views and timing.
Encourage people to engage
Engagement is one of the biggest factors that leads to success on TikTok. There’s plenty of ways to boost your engagement rate on the platform (here are 5 ways to make yours higher), but there’s also a very simple engagement-boosting hack: just ask. Encourage viewers to comment, like, save and send your video to friends.
This speed reading challenge is an excellent example. The video challenges you from the very start, prompting you to pay attention and not scroll away. Viewers are encouraged to comment on the video if they can complete the reading challenge and to send it to a friend who might like a speed-reading test, too.
By asking folks to comment and share this video and by appealing to their sense of competition, the creator is getting more engagement — which leads to a higher ranking on the algorithm and a higher chance of ending up on a FYP.
Use the right hashtags
Trending hashtags are one element that helps TikTok figure out what your video is about — and we’re not talking about the ultra-basic #fyp. To figure out which TikTok hashtags to use, look to the experts: find your competitors (or, to use more positive language, other folks who are succeeding in your industry) and see which popular hashtags they are using.
It’s hard to go wrong creating #Swiftok content lately, and football social media managers have been working overtime on Taylor Swift-related videos. The delightful TikTok above tags #taylorswift, #erastour and #swifttok, so TikTok knows to share it on the For You Pages of her fans.
Tag your location
A user’s FYP will incorporate viral and not-so-viral videos from all over the world, but the TikTok algorithm also takes into account location when curating the For You Page. The platform assumes — usually correctly — that TikTok users will care about videos that were created in the same city, country or continent that they live in.
Take this invitation for a pop-up rave in Vancouver, for example. The creator tagged the location and used the hashtag #Vancouver in their description, indicating to the TikTok algorithm that users in Vancouver would likely care about the video.
The pop-up skytrain rave was apparently a success, likely in no small part due to the invite showing up on local user’s FYPs.
Collaborate with a creator
TikTok creators know all about how to get on the FYP. It’s how they gained their following: by creating engaging, entertaining content that users want more of. Collaborating with a successful creator on TikTok can expand your audience significantly, as you’ll automatically be more likely to be seen on the For You Pages of all the creator’s followers.
Hot tip: When collaborating with a creator, make sure that their niche aligns with yours in some way (in other words, the collaboration should “make sense,” for example, an athletic wear brand collaborating with an athlete or a kitchen retailer collaborating with a chef). The best partnership should be authentic and beneficial for both parties… actually, that’s good relationship advice, too.
Here’s a celeb example. Walmart collaborated with Mean Girls stars almost 20 years after the original release of the movie to create this viral advertisement (it has over two million views, hundreds of thousands of likes and tens of thousands of saves).
And on Lindsay Lohan’s account, the exact same video has over 20 million views, almost four million likes and 300,000 saves. Walmart significantly expanded its reach with this collaboration — get in losers, we’re posting TikTok collabs.
Collaborate with another brand
It’s not just creators that you can collaborate with: consider partnering with another brand to widen your reach and develop meaningful relationships with others in your industry. Just like a creator partnership, a brand partnership will expose you to the other brand’s followers (and their bank accounts) and vice versa.
And, also like a creator partnership, a brand partnership should be a genuine collaboration between two parties with similar values. Think a hot sauce brand partnering with a chicken wing restaurant, or a shoe company partnering with a sock company.
Post consistently
TikTok recommends posting 1 to 4 times per day… yes, per DAY. If that’s within reach for you as a social media manager, by all means, go absolutely buckwild with content. But for many, that’s not a realistic goal — and that’s totally okay.
At Hootsuite, we recommend posting 3 to 5 times per week. It’s a manageable goal to set, and also is consistent enough that you should be regularly appearing on your follower’s feeds. What’s most important is that you are repeatedly showing up on the app, and taking every opportunity you can get to get on the FYP.
(Plus, with Hootsuite, you can schedule your TikToks in advance — so 3-5 new videos a week might only mean a couple of hours of work one day a week.)
This TikTokker posts videos of dancing chickens— sometimes in costume — several times a day, and while all of them are eggcellent (sorry), they don’t all end up going viral.
Then again, there’a quite a few with millions of views. Sometimes, ending up on the FYP is a bit of a numbers game: you miss 100% of the Toks you don’t Tik.
Find your niche
This tip is true for every platform out there: when your content is geared towards a specific community, you’re more likely to find engaged followers who will stick with you. TikTok is unique in that niches can be almost unbelievably specific (I, for example, am consistently fed TikTok videos about ex-theatre kids working in corporate jobs) and that’s a great opportunity to narrow down your content and really focus on what matters.
The above video is just one of the hundreds of TikToks that performance artist Vita Kari has made. Their content almost always follows the same formula, and they’ve found a hyper-specific niche that is super engaging—their TikToks are like a guessing game, prompting viewers to comment and share.
Post before-and-after content
One of the metrics that the TikTok algorithm uses to rank videos is the time that viewers spend watching before they scroll away. And because TikTok is so rich with content, you’ll want to grab an audience’s attention in the first precious seconds: give them a reason to keep watching.
Sharing before-and-after content, behind-the-scenes or process videos is an excellent hack for grabbing attention—the instant gratification that a viewer gets from seeing results prompts them to pay attention. This photoshoot behind-the-scenes is an awesome example… once you see the first before-and-after, you’re tempted to watch the rest.
Stitch other videos
Stitching trending videos is another way to hop on a trend—often, videos asking a question or prompting a story will go viral because of their stitchability. Just like song trends and sound trends, stitch trends are favoured by TikTok’s algorithm.
This video proves that stitches lead to success: there are hundreds of stitches, some with millions of views.
Also: don’t forget to embrace serendipity. Okay, that advice sounds a little like something you’d read in a fortune cookie—but serendipitous coincidences and can’t-believe-it’s-true circumstances do super well on TikTok.
For example, when one TikTok user remarked “Y’all remember the days when going viral got you on Ellen?”, ex-child singer (and current adult singer) Greyson Chance took the opportunity to stitch it—after all, he went viral and got on Ellen in 2010.
Be yourself
In the end, trends and hacks can’t really top straight-up authenticity: it’s a quality that TikTok claims to champion, and often, the For You Page proves it.
The virality of this video proves it: who wouldn’t love seeing a daughter trying to save her family’s business on their feed? Being yourself and creating genuine, authentic content won’t just get you on the FYP, it will help convert some of those lucky views to real follows.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.
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The post How to Get on the FYP (For You Page) on TikTok: 15 Hacks appeared first on Social Media Marketing & Management Dashboard.
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