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Cost and safety top priorities among parents this holiday

August 25, 2023 By Leo Blanco

As expected, most moms worry about cost and safety as part of their holiday shopping plans. I guess that’s the reason many people say mothers know best.

According to Nielsen Online, 20 percent of online discussions among parents about their kids’ holiday wish lists focus on cost. They are so very concerned about budget and how to avoid excessive spending on gifts.

Because there were many product recalls this year, moms can’t help but be very anxious about safety. Ten percent of discussions mentioned toy recalls, pushing many readers to seek out domestic products to “play it safe.”

How can they avoid overspending? Nielsen Online director of research methodology Kate Niederhoffer said, “Heading to the stores with a plan to buy specific products appears to be their solution to prevent excess shopping and impulse purchases.

As bonus info, Nielsen Online shares the leading retailers as of the week ending November 25th.
nielsen-online.gif

Read full details

Originally posted on December 5, 2007 @ 1:13 pm

Filed Under: Children, Metrics, Online Shopping

Comments

  1. Luke says

    December 7, 2007 at 2:20 pm

    Personally, I think we should focus more on safetly. Did you know that over 35% of toys at Wal-Mart contain illegally-high levels of lead? Check out this press release from WakeUpWalMart for more info:

    http://www.wakeupwalmart.com/press/article.html?article=1287

  2. camp4all says

    May 17, 2008 at 3:45 am

    As thousands of summer camps are available throughout the country, selecting the best camp for your child has become a difficult task. According to me the best way is to visit and enquire people who have been in various summer camps in the past.

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