As expected, most moms worry about cost and safety as part of their holiday shopping plans. I guess thatâ€™s the reason many people say mothers know best.
According to Nielsen Online, 20 percent of online discussions among parents about their kids’ holiday wish lists focus on cost. They are so very concerned about budget and how to avoid excessive spending on gifts.
Because there were many product recalls this year, moms canâ€™t help but be very anxious about safety. Ten percent of discussions mentioned toy recalls, pushing many readers to seek out domestic products to “play it safe.”
How can they avoid overspending? Nielsen Online director of research methodology Kate Niederhoffer said, “Heading to the stores with a plan to buy specific products appears to be their solution to prevent excess shopping and impulse purchases.
As bonus info, Nielsen Online shares the leading retailers as of the week ending November 25th.
Originally posted on December 5, 2007 @ 1:13 pm