EyeWonder, Inc. has donated a portion of its services for the launch of an online ad campaign with the Alliance for Climate Protection, a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore. This campaign marks the largest environmental campaign in EyeWonder’s history.
The Martin Agency of Richmond, Va. developed the “We” campaign and partnered with EyeWonder to support the rich media ad portion of it online. The campaign uses a variety of video expandable ads as an innovative way to spread the message to the young target audience.
The three-year, multi-phased advertising campaign will be partially funded by donations; EyeWonder is proud to help the campaign, which is aimed at educating Americans on the climate crisis and recruiting ten million advocates to pursue laws and policies that can reduce greenhouse gases.
Originally posted on April 17, 2008 @ 12:05 am