In what I believe a desperate move to woo other media companies to support its startup venture Hulu.com, NBC Universal chief executive Jeff Zucker has accused Apple of destroying the music business with its parity pricing strategy implemented in iTunes stores.
Moreover, Zucker believes Apple will also “destroy” the online video business if the traditional media companies will not take a stand against this pricing policy.
You might remember that last month iTunes stopped selling NBC TV shows due to disagreement over price. According to Financial Times, Mr Zucker said “he urged Apple for months to price one programme at $2.99 per download – as opposed to the current $1.99 – as an ‘experiment’ but was rebuffed by Steve Jobs, Apple’s chief executive.”
What is apparent in Zuckerâ€™s remarks is his big concern for profits over consumersâ€™ welfare. If this is a reflection of Huluâ€™s future direction, Zucker might have a hard time finding suckers who are willing to pay more.
Originally posted on October 30, 2007 @ 10:55 am