Qmecom announced the launch of its Personalized Video Advertising Platform which enables advertisers to customize each and every online multimedia advertisement to fit the profile and preferences of individuals, helping agencies and web publishers maximize the relevance of ads to consumers and boost response rates.
Qmecom seamlessly creates personalized versions of video and rich media ads, solving the key industry challenge of how to create the enormous volume of advertisements required for a specialized campaign, without compromising the creative idea central to the communication, quickly and cost-effectively.
Qmecom’s patent-protected platform is superior to competitive solutions as there are no limitations to how an ad can be personalized to fit profile and preference parameters of individual customers. If the data profiles can be optimized, Qmecom can customize any creative element, rendering millions of unique versions of a single ad on the fly based on the data profiles. The application can personalize images, video, text, music, voice, animation and graphics matched to a targeted consumer or consumer group based on their preferences and needs.
Originally posted on August 2, 2007 @ 12:38 pm