ON Networks (ON), in partnership with South by Southwest (SXSW) Film Conference and Festival, will recognize the best in digital entertainment with the Greenlight Awards, a competition aimed at discovering the next great, original and episodic digital series. Submissions will be reviewed from December through February 15, 2008 culminating at an exclusive event during SXSW 2008, March 7-15. Detailed information about submission criteria and requirements, celebrity judges and other contest information will be available in early December on the SXSW and ON websites.
Unlike traditional television series, which are limited by broadcast schedules and narrow distribution, digital series vary in length and are available to consumers anywhere and anytime via the web, mobile devices, gaming consoles, IPTV and digital cable systems. As a result, digital series give advertisers, writers, talent and producers global access to potential audiences and a new revenue channel.
The winner of this new media challenge will be announced at the Greenlight Awards event during SXSW 2008, and will receive $10,000.00 cash and a distribution deal from ON.
Originally posted on November 19, 2007 @ 2:24 pm