Latest data from Forrester is showing that a new category of Internet users are now comprising 1/3 of the total Internet population. Â This group called “conversationalist” are Internet users who post status updates on social networking sites such as Twitter and Facebook, at least once a week.Â In addition, these conversationalists are mostly female, with 70% of them age 30 years old and above.
The report groups Internet users into the following categories:
Creators – are Internet users who create content either through their own blogs or websites, upload video and audio content as well as write articles and post them online. This group represents 24% of the total Internet population.
Critics – are Internet users who Â post product reviews, comment on blogs, participate in online community forums, and contribute to wikis. They represent 37% of the Internet users.
Collectors – are those who tag photos, participate in online voting and use RSS feeds. This group represent 20% of Internet users.
Joiners – those maintain profiles in social networking sites and visit these sites often but don’t really join in the interaction. They represent 59% of the Internet users.
Spectators – comprising 70% of Internet users, this group read blogs, listent o podcasts and consumer online information but don’t really contribute.
Inactives – 17%
Conversationalists – this group is comprised of those who post updates on social networking sites such as Facebook and Twitter regularly, that is once a week.
The data was based on Forrester’s social technographics whereby social technology behavior were analyzed to construct those social profiles.
An interesting fact about this data that is worth noting is the fact that although more people are joing social networks, the number of those people who create content remains the same. Of course this is understandable since it is easier to maintain social networking profiles as well as participate in the communication compared to maintaing blogs, creating websites, uploading videos and other ways of creating online content.
So, which group of Internet users are you?
Originally posted on January 19, 2010 @ 7:05 pm