One of the reasons that online marketing is particularly interesting is because the barrier for entry is absolutely minimal. No matter what you’re advertising, if you’re not a big corporation with a big budget, you’re probably not going to be able to afford a billboard on a highway or an expensive TV commercial. But, with a tiny budget and some knowledge of how the mobile medium works, you can hit your online markets and targets right in their attention span.

It does take some observation, experimentation, and consideration of the way all of this works with reference to things like telecommunication and podcasting however. Consider data sets like processing performance numbers, transfer technology, how podcasts work, video or audio mediums, and the social factor in your next advertising project. [Read more…]