The Associated Press reports that Yahoo will sell most of the display advertising for Bebo. The partnership extends Yahoo’s efforts to boost advertising revenue from other web sites besides its own.
This deal marks the first time that Yahoo has agreed to supply advertising to a social networking site. Yahoo had previously been feeding search results to Bebo. It now plans to begin funneling display ads to Bebo in the fourth quarter.
Originally posted on September 12, 2007 @ 1:51 pm