Once leading search engine, now “entertainment portal” Lycos has released a new Web 2.0 feature, “Mix”, that lets users create playlists of video clips from video sites including YouTube and Google Video.
In a stunningly innovative move (not) Mix enables users to invite others to watch videos and chat about them online. Yep, scrape the content, serve it up, run ads against it and make a profit, but it’s all ok, it’s a Web 2.0 thing after all :-)
According to Online Media Daily, Lycos COO Brian Kalinowskihe said the goal [of Mix] was to create a product that allows groups of people to pull content from a variety of sources around the Web and yes, Lycos plans to offer banner ad units and sponsorships around the Mix community features.
Originally posted on February 8, 2007 @ 6:15 pm