TurnHere, Inc. announced that Chronicle Books has experienced strong results from the online author profile videos used as part of their overall marketing efforts. The videos, which are produced by TurnHere and feature prominent writers and new releases, are widely distributed across a range of web sites, including the popular book-centric online video network, Bookvideos.tv. The videos serve as key marketing tools, used by the publishing house to secure print and television appearances for their authors, and have led to significantly increased sales and publicity.
The initial agreement in early 2007, which led to the production of ten author videos, has now expanded to include even more book videos, which will be used to further enhance the publisher’s marketing materials, in addition to being hosted on Bookvideos.tv and distributed to leading sites across the web. The videos are also being offered to top online retailers including Amazon.com, BarnesandNoble.com and Borders.com, complementing the current online book listings and providing potential buyers unique insights into the authors’ lives and their motivation for writing their novels.
Originally posted on February 21, 2008 @ 10:20 am