Expanding its focus on the teen girl market, IAC announced that it has acquired StarNet Interactive, producers of GirlSense.com, a virtual community that offers teen girls a place to develop social networks around fashion. Financial details of the acquisition were not disclosed.
IAC maintains a product portfolio that centers on properties that enhance online communication and social networking through self-expression among tweens, including Zwinky, SmileyCentral, and Webfetti.
GirlSense offers highly customizable tools that allow girls to create their own virtual fashion boutiques. Since its inception, GirlSense primarily grew its user base through word of mouth and viral networking to 13 million registered users. The site was spun-off from Gteko in November 2006 after the company was acquired by Microsoft.