The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.
Burger King, McDonald’s fling fast-food footwear with Fila, Crocs
Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.
Nike names new CMO as it chases next era of growth
Nicole Hubbard Graham, who previously worked at the company for nearly two decades, will oversee all aspects of marketing starting in the new year.
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s.
Lego uses AR for transatlantic snowball throwing contest
Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.
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