Userplane, the social software provider for online communities and one of the largest global social media ad networks, announced that its social networking apps are powering both official and fan-driven social media sites for some of the nationâ€™s biggest professional sports teams.Â
Sites dedicated to sports team and its fans such as www.49ersfaithful.net and www.weareredsoxnation.com, use Userplane Webchat with Minichat and Â Webmessenger, enabling fans to connect, complain or pontificate about their favorite teams without leaving the comfort of home.
The Washington Redskins site is the teamâ€™s official web home, largely dedicated to content.Â Â By embedding Userplaneâ€™s Minichat application within articles at the site, users can see and participate in live chat among readers as they view those articles.Â â€œEnabling the Redskinsâ€™ fiercely loyal fan base to interact with one another has proved to be a true enhancement for our online community.Â Live chats are encouraged around up-to-date topics and news about the Redskins, which helps engage our members further,â€ said Shripal Shah, Vice President of Marketing Strategy for the Washington Redskins.
By contrast, a fan site dedicated to Bostonâ€™s MLB team is part of a larger social networking community called WeAre.us, and offers chat rooms using Userplane Webchat and instant messaging powered by Userplane Webmessenger. Â A popular website for San Francisco football fans www.49ersfaithful.net, powered by KickApps, offers Webchat during live games.
Originally posted on September 28, 2008 @ 7:23 pm