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LiveWorld launches LiveBar to enable overlaying of social networking on websites

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Interactive online conversations and social networking can take place on any web page quickly and easily with LiveWorld’s LiveBar, a patent-pending technology that brings online community to any web page, without costly web site redesign and without forcing consumers to leave the web page to connect with others.

LiveBar can be deployed across a brand’s site literally in minutes and instantly appears as an action bar at the bottom of the web page. As a user clicks on the bar, a translucent overlay rises over the primary web page, enabling discussions, commenting and other social network applications. Users don’t have to leave the content page in order to participate in the community. LiveBar knows what page it is on, thus providing conversations that are relevant to the context of that page.

The new application allows brands to more fully engage their customers with their site as well as create incremental web promotional and advertising venues, with no disruption, changes to or use of the primary web page real estate. With LiveBar, brands can increase the volume, participation and stickiness of their websites, as well as increase revenues through incremental ad inventory on the LiveBar overlay.

Originally posted on September 16, 2008 @ 10:03 pm

LinkedIn launches LinkedIn Audience Network

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LinkedIn has launched the LinkedIn Audience Network, helping marketers reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.

Hundreds of top-tier advertisers have already run campaigns on LinkedIn.com to deliver advertising based on the rich and accurate information that LinkedIn members publicly share in their LinkedIn profiles including company size, industry, profession, and seniority. Advertisers can target LinkedIn’s inCrowds – pre-defined and scalable audience segments such as Corporate Executives, Small Business Professionals and IT Professionals – or they can work with LinkedIn to define their own custom audience segments. The LinkedIn Audience Network allows advertisers to extend their reach and build frequency across a wider set of sites.

The LinkedIn Audience Network will benefit partner publishers as well as LinkedIn members. Publishers will enjoy strong monetization of their unsold inventory based on the premium prices afforded by the rich targeting capabilities. LinkedIn members will benefit from a relevant and well-targeted advertising experience across the web.

Originally posted on September 15, 2008 @ 4:40 pm

MySpace to launch iTunes killer… oh really?

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MySpace is set to launch a new music service this week, which in conjunction with the world’s major record companies will allow online users to listen to almost any song they want.

The advertising supported site MySpace Music is partially owned by Sony BMG Music Entertainment, Universal Music Group, and Warner Music, who in collaborating with the new system appear to have accepted that their old business model of selling individual CDs is now doomed.

According to the New York Times, EMI is also in advanced talks to join the venture, as is Orchard, the largest distributor of digital music from independent labels.

However, analysts said that while MySpace Music might represent the biggest threat yet to the dominance of Apple’s iTunes, its success was far from assured. The site has notable drawbacks. Users will not be able to transfer downloaded music to a mobile device or another computer. To do that they will have to purchase songs through a link with affiliated retailer Amazon.com.

Originally posted on September 15, 2008 @ 7:54 am

LinkedIn to launch own ad network– TechCrunch

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TechCrunch today reported that LinkedIn will be launching its own ad network as response to demand from advertisers. The ad network will be in conjunction with Collective Media.

The reporter further revealed that LinkedIn’s rate card will start at $30 CPM up to $76.50. Demand must be so high, indeed.

Originally posted on September 14, 2008 @ 10:19 pm