Interactive online conversations and social networking can take place on any web page quickly and easily with LiveWorld’s LiveBar, a patent-pending technology that brings online community to any web page, without costly web site redesign and without forcing consumers to leave the web page to connect with others.
LiveBar can be deployed across a brand’s site literally in minutes and instantly appears as an action bar at the bottom of the web page. As a user clicks on the bar, a translucent overlay rises over the primary web page, enabling discussions, commenting and other social network applications. Users don’t have to leave the content page in order to participate in the community. LiveBar knows what page it is on, thus providing conversations that are relevant to the context of that page.
The new application allows brands to more fully engage their customers with their site as well as create incremental web promotional and advertising venues, with no disruption, changes to or use of the primary web page real estate. With LiveBar, brands can increase the volume, participation and stickiness of their websites, as well as increase revenues through incremental ad inventory on the LiveBar overlay.
Originally posted on September 16, 2008 @ 10:03 pm