The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.
Originally posted on March 17, 2023 @ 10:40 am
Yahoo! done with social networking attempt
In case you missed this news going towards weekend, let me inform you that Yahoo! is done with its social networking play, announcing that it is shutting down Mash.
“Thank you for trying out Mash Beta service, We hope you had fun with it. Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available,” Matt Warburton, community manager, wrote in an email to members.
Mash launched a year ago with hopes of competing against Facebook. Obviously, Yahoo! failed on this one. We’ll not be sad on this one. It stinks anyway.
Originally posted on September 1, 2008 @ 9:05 am
Amazon acquires Shelfari
Amazon announced that it has acquired Shelfari, a book-sharing site. The announcement was further confirmed by Shelfari co-founder Josh Hug in a blog post.
“It’s an exciting day here at Shelfari. The rain has stopped, the birds are chirping and the biggest news of all – we are being acquired by Amazon.com,” Hug said.
Financial details of the acquisition were not released.
Originally posted on August 26, 2008 @ 11:55 am
Magna: Digital continues to lead ad spend growth
The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.
Ikea streamlines global brand marketing under IPG’s McCann
The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
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