With the acquisition, HealthCentral extends its position of becoming the leading online enterprise of condition-specific health and wellness information. TheBody.com and TheBodyPro.com offer unique experiences for patients and health professionals, including community support, connections with renowned HIV/AIDS doctors and crucial clinical and life management information. The acquisition adds approximately 700,000 highly targeted monthly unique visitors to The HealthCentral Network’s nearly 11 million monthly unique visitors.
TheBody.com is HealthCentral’s second acquisition in less than three months. In June, the company acquired consumer health information company MedTrackAlert, LLC, more than doubling the size of its email newsletter reach.