Microsoft – Page 10

Bing has increased Microsoft’s share of the search market by 1% in the US according to analysis for June conducted by StatCounter. Google, obviously, still dominates the US search market.

Microsoft (Bing, Live Search and MSN Search in total) had 8.23% market share in June, behind Yahoo! at 11.04% according to monthly analysis by StatCounter Global Stats. Google has fallen back slightly from 79.07% in April to 78.48% in June but maintains its strong foothold on the lead. Nothing to worry for Serge and Larry.

Aodhan Cullen, CEO, StatCounter, said:

â€œAt first sight, a 1% increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive. Steady if not spectacular might be the best way to describe performance to date.â€

Data is based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.

Originally posted on July 2, 2009 @ 9:35 am

Break in case of a Microsoft/Yahoo deal!

In order to cover their bases, Google has announcedÂ that they are opening their massive content network to all ad buyers.Â Basically, third-party ads will be accepted.

The move should please both advertisers and publishers alike, allowing them to better understand the value of their inventory and increase everyone’s revenue.

From Google:

“Today, weâ€™re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.”

Sounds like good news for everyone, except Microsoft and Yahoo.

Originally posted on May 19, 2008 @ 11:16 am